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Paid Search Specialist
Location: Los Angeles, CA
Job Type: contract
Company: IDR
Category: Marketing
IDR is seeking a Paid Search Specialist to join one of our top clients for an opportunity in Los Angeles, California. This role involves optimizing and building out paid search campaigns within a dynamic gaming and entertainment environment, focusing on data-driven strategy and global account management without specifying compensation details.
Position Overview for the Paid Search Specialist:
- Manage and optimize existing paid search campaigns across multiple platforms, including Google Ads, Search Ads 360, and TikTok.
- Conduct keyword research, offer recommendations, and implement ad copy updates to improve campaign performance.
- Monitor budget pacing across various games and countries to ensure efficient spend.
- Develop and execute tests to refine campaigns and analyze ongoing performance metrics.
- Collaborate with cross-functional teams to develop strategies that target conversion goals and enhance user engagement.
Requirements for the Paid Search Specialist:
- 2-5 years of experience actively managing Google Ads Search campaigns.
- Familiarity with Search Ads 360 (SA360).
- Strong Excel skills for data analysis and reporting.
- Firsthand knowledge of the gaming space, preferably as a player or former player of at least one Riot game.
- Any experience in TikTok search is a plus, but not required due to platform freshness.
What's in it for you?
- Competitive compensation package
- Full Benefits; Medical, Vision, Dental, and more!
- Opportunity to get in with an industry leading organization.
Why IDR?
- 25+ Years of Proven Industry Experience in 4 major markets
- Employee Stock Ownership Program
- Dedicated Engagement Manager who is committed to you and your success.
- Medical, Dental, Vision, and Life Insurance
- ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.
#LI-Hybrid All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.